The Phantom spot is elegant yet elusive, dark yet at moments awash with vibrant colors. For the shoe called Phantom, a medium is the message approach seemed perfect.
The work is further enhanced by the industrial/textural soundscape, created by Solomon Burbridge. For this new directors cut, Design Lab brought it all to the table: concept, 3D modeling, animation, lighting and sound design. The original spot was produced for the Canadian agency Roseander Main.