Honda Utility. It’s the little things that let you do your thing.
Working with the agency Grip Limited, Design Lab created a :30 spot for Honda’s all new lineup of 2017 utility vehicles. Using the tilt-shift technique as a guiding aesthetic, we descend into 4 miniature worlds, all produced in CG. The miniature environments were created strategically to reflect Honda’s adventurous clientele, featuring lush pine forests, kayaking campers and sports enthusiasts.
“We wanted to have these train set type of intimate environments set in the vast Canadian outdoors. We wanted to show people who are impassioned and empowered by the utility of their Honda. We wanted it to look like tilt-shift photography with a time-lapse animation look to the motion. In that way, it gave the spot a great rhythm and style.” – Joshua Cox, BENT DESIGN LAB DIRECTOR.