Honda came to BENT to create a style that would speak to their campaign. Inspiring millennials toward adulting. We collaborated with Kansas City’s punk comic book illustrator, John Malta. The right Art Director for the job. John is a member of our curated team of art directors, DSGNLAB. Directed by character guru Rob Shaw, animated by Jesse McManus, and inspired by John’s 8-bit style then resulted in a millenial ramen pleasing spot for all.