CARTOON NETWORK CAME TO US WITH AN EXCITING DESIGN – FOCUSED OPPORTUNITY : CREATE 80 ANIMATIONS TO RE-BRAND THEIR ON AIR AND SOCIAL PRESENCE FOR 2016.
Using a seamless combination of 2D, Stop Motion and CG animation, Design Lab created 80 loop-able GIFs that showcase the existing brand but also push it into new territory. They enlisted animators and artists from around the world to make these new IDs.
Rather than focusing on traditional character animation, Design Lab treated each situation like a kinetic sculpture or animatronic, focusing on funny but mechanical movements and clever situations. The design style is decidedly modern and minimalist, but also features bright CMYK colors and tactile materials, effectively finding a balance between fun and high design.
When Bent Design Lab was asked to help influence Cartoon Network’s 2016 brand/look, co-directors Solomon Burbridge and Joshua Cox felt the best way to convey their vision was through a series of loop-able and shareable GIF animations.
“In a social platform driven world, we thought the most interesting way to explore new branding ideas was through short, iconic and shareable media.”
Solomon Burbridge, Co-Director of Design Lab
“Collaboration and cohesiveness are two of the base principals of Design Lab so this was a perfect job for us to show those strengths.”
Joshua Cox, Co-Director of Design Lab
behind the scenes
DIRECTORS: Solomon Burbridge & Joshua Cox
ART DIRECTOR: Greg Arden
DESIGNERS: Sachio Cook, Matt Houston, Jakub Szczesniak, El Grand Chamaco, Susanna Siouxsie Bansone, Jesse Mcmanus
ANIMATORS: Galen Beals, Erik Hoofnagle, Kyle Stephens, Susanna Siouxsie Bansone, Jesse Mcmanus, Sachio Cook Jakub Szczesniak
STOP MOTION FABRICATORS: Tobin Robinson, Brian McIntyre, John Kirkley, Greg Arden, Jayme Hansen, Jonathan Roberts, Josh Pearce, Kyle Stephens, Solomon Burbridge
3D LIGHTING ARTISTS: Sarah DeFlaminis, Joshua Cox, Galen Beals
3D CHARACTER MODELERS: Galen Beals, El Grand Chamaco, Sarah DeFlaminis
COMPOSITE: Paul De Silva & Adam Sager
PHOTOGRAPHY & LIGHTING: Jim Birkett
CLIENT: Cartoon Network
PRODUCTION COMPANY: Bent Design Lab
EXEC. PRODUCER: Derrick Huang
PRODUCER: Bri Vitale
By Patrick Coan|
2017-05-22T22:54:16+00:00 June 3rd, 2016|work|Comments Off on Cartoon Network Branding