CLOWNS

Design Lab teamed up with cult tv show “Off the Air” to create a stop motion title sequence for their episode dedicated to clowns.

Directors Solomon Burbridge and Greg Arden came up with a dimensional, biomorphic font that abstractly represents a sad clown getting ready for a show. Using a “time-lapse” style of stop motion, flesh colored letters that spell out the word “CLOWNS” enters a cone of light as an invisible hand applies garish makeup.

Below is a short essay from the directors about clowns:
WE NEED TO TALK ABOUT THE CLOWNS
“In the past few weeks, it feels like we have reached a zenith in creepy clown sightings. All across America, menacing clowns have sprung up, lurking at the edges of the woods or in front of grade schools.
Which begs the question: Why have we reached a state of CCC (critical creepy clown) in the USA?
Some say it’s the election, others blame the Juggalo Tribe. Maybe it’s just some pranksters taking advantage of the atavistic fear we have ingrained in us (like man’s fear of snakes). Whatever it is, it seems like the consensus is: there is nothing more terrifying than an idle clown. That is why at Bent Design Lab, we like to keep our clowns busy. Below is a BTS video of our resident clownimator, Eric Hoofnagle, not being creepy at all while he animates the title sequence for Adult Swim’s cult TV show, Off the Air.”
  • behind the scenes
Credits:
DIRECTION and FABRICATION: Solomon Burbridge and Greg Arden
ANIMATION: Erik Hoofnagle
COMPOSITOR: Joshua Cox
CAMERA LIGHTING MOTION CONTROL: Jim Birkett
CLIENT: ADULT SWIM/OFF THE AIR
PRODUCTION COMPANY: Bent Design Lab
EXEC. PRODUCER: Derrick Huang
PRODUCER: Bri Vitale